Core career skills: Writing

When you’re not around, your writing takes your place. It’s a reputation-builder; it gives your audience a sense of who you are and how you communicate. No pressure!

Writing is one of the top skills I’m always focused on improving. In recent years, I’ve become particularly interested in the art of copywriting.

People who are great at writing copy know how to influence their audience. They’re aligned with brand tone and voice. They understand what the audience is looking for. They’re consistent and know how to influence.

That’s partly why I started this newsletter last year—to improve my writing… ish. 😅