[EDIT]: hey if you’re ready this, welcome! i ended up changing to a more original title for my newsletter. So any reference and focus on linkedin in the post below is still relevant, but was very connected to the old title. Enjoy, nonetheless!

I’m about to make hex code #ffb200 my entire personality.

In December 2024, I started writing on Beehiiv. The only goal I had was to get pen to paper every day, and the easiest way for me to do that was to give it a bit of structure: posts that were 100 words. No more, no less. I needed a new creative outlet, and this was it.

Fast forward six months, and here we are. The stuff I publish isn’t really consistent, in terms of the topics I write about. Not that that’s a bad thing. Nonetheless, this strategy has given me a chance to think about what really matters to me and what I prefer to talk about: anything and everything career, and especially Linkedin.

I think it was some point in the Summer of 2024 when I surrendered to the Linkedin platform and just started posting in a more authentic way. No jargon (unless I’m poking fun at it), no overly serious job posts (it’s not that deep), and giving my my two cents on on topics within the career space that I find most interesting and content-worthy.

And now we’re here, beginning H2 (corporate speak for the second half of the year), and I decided to make a pivot. If you’ve been following me on Linkedin the past year or so, you’ll know well that I post consistently on the platform. I’ve shared everything from career hot takes, miscellaneous cold takes, nostalgic millennial moments, and often what I refer to as ‘unserious product marketing.’

And so, work(ish) by jacob was born: a new approach to sharing my thoughts here on Beehiiv.

Here’s what I’ll aim to cover:

• A recap and/or more context on why I shared something on Linkedin

• A compelling, funny, engaging, unserious, and/or insightful piece of content I found, and the person who shared it

• Linkedin POVs

• General career musings (Linkedin or not)

• Millennial musings

So what could this potentially look like? The next section awaits.

A lil unserious product marketing

I love a nice oversimplification of why something is so good. Part of my modus operandi on Linkedin is to just say the thing I want to say. I say why Slack is great in a super simple, straightforward way. In the following example, I take the category under which Slack would fall, and label it as the best:

Sharing interests and hobbies

This post format has been making its rounds across Linkedin lately. I decided to poke fun at a few different things: people always wanting to know about your hobbies and the pressure we (well, at least I!) feel to have this running laundry list of hobbies, and also the fact that coffee culture has consumed us (well, again, at least for me it has). Wrapped that all up in a package and delivered it:

Nothing like Mother’s Day with some jargon

Another strategy I’ve taken with my posts is to poke fun at the never-ending corporate jargon us corporate people see, engage with, and use every day. And it was Mother’s Day too. So I combined the two:

Anyway, as far as cadence of writing, I’m switching it up. My goal is to get a newsletter out each Friday (changing from the last 6mo, which were all sent out on Sundays).

And by the way, the content from the past 6mo isn’t going anywhere. Just check out the archive, it’s all there!

Thanks for being here.